Services/Data & AI/Business AI
Take the manual work out of the back office.
Business AI plugs into the systems that run your company and quietly removes the repetitive, error-prone work — function by function. No rip-and-replace, no new logins. Here's what that looks like in each part of the business.
of generative AI's measurable value concentrates in customer operations, sales & marketing, software and R&D — the everyday engine of the back office. It's the fastest, safest place to start. McKinsey →
Where it goes to work.
Each of these is a real, scoped starting point — trained on your data and your process, then embedded in the tools your team already uses.
Finance
Finance & accounting
- Read invoices and match them to purchase orders and receipts automatically
- Reconcile bank statements and ledgers in minutes, not days
- Forecast cash flow and flag anomalies or possible fraud
- Draft management commentary straight from the numbers
Typical outcome — close faster, with fewer errors, and a finance team freed for analysis over data entry.
People
HR & talent
- Screen and shortlist CVs against the role in seconds
- An assistant that answers staff questions on leave, policy and payroll
- Automate onboarding paperwork and surface attrition risk early
- Summarise reviews and draft role descriptions
Typical outcome — time-to-hire down, HR out of the inbox and into the people work that matters.
Revenue
Sales & marketing
- Score leads and recommend the next best action
- Draft quotes, proposals and follow-ups automatically
- Keep the CRM updated without manual entry
- Generate personalised campaigns and content at scale
Typical outcome — more pipeline touched per rep, and a CRM you can actually trust.
Spend
Procurement
- Match purchase orders, invoices and goods received automatically
- Analyse vendor spend and support smarter supplier selection
- Review contracts and recommend renegotiation points
- Flag duplicate or off-contract spend before it's paid
Typical outcome — leakage caught, better terms, a cleaner audit trail.
Operations
Operations & admin
- Turn any document — any format — into structured, usable data
- Automate approval chains and routine workflows
- An internal assistant that answers questions from your own documents
- Draft, route and track routine correspondence
Typical outcome — the busywork disappears; people spend time on judgement, not forms.
Service
Customer service
- Answer common queries instantly, in Arabic and English
- Draft replies for agents, grounded in your real policies
- Triage and route tickets to the right team automatically
- Surface themes and complaints before they escalate
Typical outcome — faster responses, consistent answers, agents focused on the hard cases.
Which function eats the most time?
Name it, and we'll show you exactly how we'd put AI on it — scoped to your data and your process.